ITKC Reader Deals

Competitive Cyclist

20% off one full priced item

Exclusively for In The Know Cycling readers after clicking last from a link on this site. Use code ITKCC2022. Can be used one time. Brand exclusions apply (see details)

TPC (fka

The Pro's Closet)

$40 off on $200 or more purchase

Exclusively for In The Know Cycling readers after clicking last from a link on this site. Use code INTHEKNOW40. Can be used one time. Good for new tires, components, accessories, and apparel as well as new and used bikes and wheels. Can be used one time.  Cannot be combined with other offers.

Power Meter City

10% off power meters, trainers, components and electronics

Exclusively for In The Know Cycling readers after clicking last from a link on this site. Can be used multiple times. Use code ITKPMC10. Garmin, Favero, and power2max excluded.

Tredz

Extra 10% off price of most everything in the store

Exclusively for In The Know Cycling readers after clicking last from a link on this site. Can be used multiple times. Use code ITKTDZ10. Min £50 purchase. 

How To Choose and Save

Wheelsets

Apparel, Shoes, and Helmets

BEST CYCLING BIB SHORTS 2023

A good pair of cycling bib shorts is key to a great day on the bike. Here are my reviews of the best ones for 2+ hour rides from known brands.

THE RIGHT CYCLING SUNGLASSES

Choosing the right cycling sunglasses is hard. My “solution” has always been a compromise. Here’s a better approach to pick the best for you.

Tires

THE BEST GRAVEL TIRES 2023

Picking the best gravel bike tires for the surfaces you’re riding can be the difference between a fast, confident ride and a slow, shaky slog

Gravel Gear and Kit

THE BEST GRAVEL SHOES 2023

Looking for the best gravel shoes, we tested enthusiast-level shoes designed for gravel riding and mountain bike shoes you can also grind in.

Power Meters and Computers

THE BEST POWER METER 2023

Choosing the best power meter is now easier than ever. Prices have stabilized, performance has equalized, and options have normalized.

Groupsets and Components

BEST ROAD BIKE PEDALS

While road bike pedals may not be sexy or expensive, they are vitally important to your performance, comfort, and safety out on the road.


Find what you're looking for at In The Know Cycling's Know's Shop


  • Compare prices on in-stock cycling gear at 15 of my top-ranked stores
  • Choose from over 75,000 bikes, wheels, components, clothing, electronics, and other kit
  • Save money and time while supporting the site when you buy at a store after clicking on a link