Current Deals from Recommended Stores

15% off list price on all orders after you spend £250 or more at Ribble.

15% off on bikes at Wiggle. Offer ends June 29. Click for bikes and codes.

Additional 10% off selected shoes and helmets at Competitive Cyclist through June 26.

10% off on all power meters at Power Meter City except Garmin and Stages exclusively for In The Know Cycling readers.  Click link to store and enter code ITK10 at checkout.

10% off everything at ProBikeKit UK up to US-$55, CA-$75, GB-£45, EU-€50, AU-$75, NZ-$80 exclusively for In The Know Cycling readers. Click link to store and enter code ITK10 at checkout.

See the post Latest Deals On Gear I Know from Stores I Trust for the best current deals on specific gear and kit.


Want to save yourself money and time and support this site?  Simply click on and buy your gear through the red links you see on the site to stores I’ve found offer the best prices and highest customer satisfaction levels on road cycling gear.

When you buy at many of these stores or anything through these links at eBay and Amazon, a small amount comes back to cover the gear, site and other expenses that go into creating the in-depth and independent, category-wide and ad-free, comparative and conflict-of-interest-free reviews you read here on In The Know Cycling.

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Wheelsets and Tires

Clothing and Accessories


Helmets used to just be something you wore, an extension of your kit. Now, some road helmets are more like performance tools and can save you nearly as much time as aero wheels or an aero frame, and do so for a lot less money.

Groupsets and Components

Power Meters and Computers

Where to Get Your Cycling Gear

My Take