Store, Category, and Brand Deals

Competitive Cyclist

20% off one full priced item

Exclusively for In The Know Cycling readers after clicking last from a link on this site. Use code ITKCC2022. Can be used once in 2023. Brand exclusions apply (see details)

Competitive Cyclist

Road, gravel, and mountain bikes

Over 200 bikes and frames from Specialized, Cervelo, Bianchi, Santa Cruz, Yeti, Pivot, and others. 

Competitive Cyclist

Ongoing for brands shown

Power Meter City

10% off power meters, trainers, components, and electronics

Exclusively for In The Know Cycling readers after clicking last from a link on this site. Can be used multiple times. Use code ITKPMC10. Garmin, Favero, and power2max excluded.

Tredz

Extra 10% off price of most everything in the store

Exclusively for In The Know Cycling readers after clicking last from a link on this site. Can be used multiple times. Use code ITKTDZ10. Min £50 purchase. 

Merlin Cycles

Shimano groupsets

Shimano Dura Ace, Ultegra, 105, and GRX 12-speed and 11-speed groupsets

See my complete, regulary updated list of the best prices on all the gear we recommend, with links to my reviews and the stores where you can get them.

How To Choose and Save

Wheelsets

THE BEST GRAVEL WHEELS 2023

Gravel bike wheels are bred for riding dirt and gravel roads in ways that paved road wheels can’t match on mixed and off-road surfaces.

Apparel, Shoes, and Helmets

BEST CYCLING BIB SHORTS 2023

A good pair of cycling bib shorts is key to a great day on the bike. Here are my reviews of the best ones for 2+ hour rides from known brands.

Tires

THE BEST GRAVEL TIRES 2023

Picking the best gravel bike tires for the surfaces you’re riding can be the difference between a fast, confident ride and a slow, shaky slog

Gravel Gear and Kit

THE BEST GRAVEL SHOES 2023

Looking for the best gravel shoes, we tested enthusiast-level shoes designed for gravel riding and mountain bike shoes you can also grind in.

Power Meters and Computers

THE BEST BIKE COMPUTER

Which is the best bike computer? I rate the Garmin Edge 840, Hammerhead Karoo 2, and Wahoo Roam V2 against what matters most.

THE BEST POWER METER 2023

Choosing the best power meter is now easier than ever. Prices have stabilized, performance has equalized, and options have normalized.

Groupsets and Components

BEST ROAD BIKE PEDALS

While road bike pedals may not be sexy or expensive, they are vitally important to your performance, comfort, and safety out on the road.