Current Deals from Recommended Stores

10% off all items at Competitive Cyclist including sale items for a limited time. Exclusions apply.

10% off on all power meters at Power Meter City except Garmin and Stages exclusively for In The Know Cycling readers.  Enter code ITK10 at checkout.

10% off everything at ProBikeKit UK up to US-$55, CA-$75, GB-£45, EU-€50, AU-$75, NZ-$80 exclusively for In The Know Cycling readers. Enter code ITK10 at checkout.
Want to save yourself money and time and support this site?  Simply click on and buy your gear through the red links you see on the site to stores I've found offer the best prices and highest customer satisfaction levels on road cycling gear.

When you buy at many of these stores or anything through these links at eBay and Amazon, a small amount comes back to cover the gear, site and other expenses that go into creating the in-depth and independent, category-wide and ad-free, comparative and conflict-of-interest-free reviews you read here on In The Know Cycling.

If you prefer, you can also support this site by making a contribution here.  Thank you.

Wheels and Tires


If you are riding on wheels that came with your bike or on ones you bought a few years ago, you likely need a better and probably wider set of wheels to get the performance as well as the comfort most road cycling enthusiasts want today.

Clothing and Accessories


Helmets used to just be something you wore, an extension of your kit. Now, some road helmets are more like performance tools and can save you nearly as much time as aero wheels or an aero frame, and do so for a lot less money.

Groupsets and Components

Power Meters

Where to Get Your Cycling Gear


My Take