Here’s your complete list of links to stores that have the lowest prices on cycling gear and kit I’ve recommended across the site.
ITKC Reader Deals | |||
 | Competitive Cyclist | 20%-50% off on brands and product categories | |
 | The Pro's Closet | Extra 15% off parts, apparel, and accessory sale items | Code EXTRA15. Valid thru 12/13 |
 | Performance Bike | 25% off brands | |
 | Power Meter City | 10% off power meters, trainers, components and electronics | Exclusively for In The Know Cycling readers. Code ITKPMC10. Garmin, Favero, and power2max excluded. |
 | Tredz | 10% off most everything in the store | Exclusively for In The Know Cycling readers. Code ITKTDZ10. Min £50 purchase. |
 | ENVE | Free tires and handlebar tape or dropper post with purchase | Get a free set of ENVE SES tires and tape when you buy ENVE 3.4, 4.5, 6.7, 7.8, 45 or 65 road wheelset. Get free G series dropper post when you buy G23, G27, AG25 or AG28 gravel wheelset. |
Find what you're looking for at In The Know Cycling's Know's Shop
- Compare prices on in-stock cycling gear at 15 of my top-ranked stores
- Choose from over 75,000 bikes, wheels, components, clothing, electronics, and other kit
- Save money and time while supporting the site when you buy at a store after clicking on a link
How To Choose and Save
THE BEST DEALS NOW FOR CYCLING ENTHUSIASTS
Most roadies I know are always up for bike deals no matter the time of year or time of day. We stop what we’re doing. You’ve been there?
THE BEST ONLINE BIKE STORE RANKINGS
Check out my online bike store rankings of those shops with the best prices, selection, satisfaction, and support for cycling enthusiasts
THE APP FOR BETTER, EASIER, LESS EXPENSIVE GEAR
The new In The Know Cycling app gives you a simple way to find better, easier, less expensive gear and kit when using your phone.
Wheelsets
THE BEST CARBON DISC WHEELSET
If you own a road disc bike, you may be looking for that one all-around, carbon disc wheelset that performs well across a wide range of terrain.
THE BEST CARBON ROAD BIKE WHEELS
My reviews of the best carbon road bike wheels to fit your goals, profile, and budget, and their performance, product, and cost differences.
THE BEST AERO BIKE WHEELS
Aero bike wheels look, ride, and race fast. Here’s my review of the best aero wheelsets for flat and rolling riding, road racing, and crits.
THE BEST VALUE CARBON WHEELSET
Looking for the best value carbon wheelset selling between US$900 and $1500? Here are my price and performance ratings and reviews.
THE BEST GRAVEL WHEELS
Gravel wheels are a breed of wheelsets for riding dirt and gravel roads that surpass what road wheels can give you. Here’s my report on them.
BEST LIGHTWEIGHT WHEELS FOR CLIMBING
I review the latest and best lightweight wheels for climbing, explain why they are the right choice for some riders, tell you which I like, and why.
Apparel, Shoes, and Helmets
THE BEST ROAD CYCLING SHOES
The best road cycling shoes we tested transfer your power efficiently, fit comfortably, look good, and are reasonably priced. Here they are.
BEST CYCLING BIB SHORTS FOR LONG RIDES
A good pair of cycling bib shorts is key to a great day on the bike. Here are my reviews of the best ones for 2+ hour rides from known brands.
THE BEST WOMEN’S BIB SHORTS
Aiyana set out to find the best women’s bib shorts and compared differently designed models for cut, fit, and comfort.
THE RIGHT CYCLING SUNGLASSES
Choosing the right cycling sunglasses is hard. My “solution” has always been a compromise. Here’s a better approach to pick the best for you.
Tires
THE BEST TUBELESS TIRES
If you want the best tubeless tires for your road bike, there’s a lot to consider. I’ve reviewed what matters most and rated the top tires.
THE BEST GRAVEL TIRES
Picking the best gravel tires for the surfaces you’re riding can make the difference between a fast, confident ride and a slow, shaky slog.
Gravel Gear and Kit
CHOOSING TIRES FOR GRAVEL EVENTS
Choosing the right gravel bike tires can seem nearly as daunting as Neo battling to free humanity from the Matrix. It doesn’t have to be.
LOOK X-TRACK PEDALS WIN ON GRAVEL
Conor didn’t initially make testing the LOOK X-Track pedals a priority. After a bit of coaxing, he started riding them and was glad he did.
THE BEST GRAVEL BIKE SHORTS
The best gravel bike shorts perform on a long gravel ride like road bike bib shorts and give you the utility and protection of MTB shorts.
THE BEST GRAVEL SHOES
Looking for the best gravel shoes, we tested enthusiast-level shoes designed for gravel riding and mountain bike shoes you can also grind in.
Power Meters and Computers
THE BEST POWER METER FOR YOU
Choosing the best power meter is now easier than ever. Prices have stabilized, performance has equalized, and options have normalized.
WHY I SWITCHED TO THE WAHOO ELEMNT BOLT
The 2021 Wahoo ELEMNT BOLT is a clear winner, exploiting the Garmin Edge 530’s shortcomings and matching many features where the 530 excelled
Groupsets and Components
BEST ROAD BIKE PEDALS
While road bike pedals may not be sexy or expensive, they are vitally important to your performance, comfort, and safety out on the road.
eTap vs Di2 vs EPS – WHICH IS BEST FOR YOU?
Now that electronic groupsets from Shimano, SRAM, and Campy are well accepted, you may be wondering should I upgrade to eTap vs Di2? or EPS?