Store, Category, and Brand Deals

Competitive Cyclist

25% off major brands

POC, Kask, Shimano footwear, Pearl Izumi, Giordana, fi'zi:k, DeMarchi, Sportful, Yeti Cycles, Smith

Competitive Cyclist

25% off men's and women's apparel

Clothes from Assos, Castelli, Gore, Oakley, Sportful and others

Tredz UK

10% off most everything in the store

Exclusively for In The Know Cycling readers. Code ITKTDZ10. Min £30 spend

Power Meter City

10% off power meters and trainers

Exclusively for In The Know Cycling readers. Code ITK10. Garmin, Favero, Stages excluded

Shimano 

20% to 35% off groupsets

Includes Ultegra electronic and manual disc and rim brake groupsets; 105 and GRX too

Shimano

20% to 57% off on components

Over 250 items including brakes, cassettes, chains, chainrings, derailleurs, shifters, pedals, etc. 

SRAM

20% to 40% off on components

Over 200 items including brakes, cassettes, chains, chainrings, derailleurs, shifters, etc. 

How To Choose and Save

BUYING A BIKE ONLINE

If you are thinking about buying a bike online in 2020, it’s never been easier. Here’s how and where to do it along with bikes to consider.

Disc Brake Wheelsets

THE BEST AERO BIKE WHEELS

Aero bike wheels look, ride, and race fast. Here’s my review of the best aero wheelsets for flat and rolling riding, road racing, and crits.

THE BEST CARBON DISC WHEELSET

If you own a road disc bike, you may be looking for that one all-around, carbon disc wheelset that performs well across a wide range of terrain.

Rim Brake Wheelsets

THE BEST AERO BIKE WHEELS

Aero bike wheels look, ride, and race fast. Here’s my review of the best aero wheelsets for flat and rolling riding, road racing, and crits.

THE BEST CARBON ROAD BIKE WHEELS

If you are ready to spend good money on a set of all-around, carbon road bike wheels for your rim brake bike, dig into my reviews and comparison of the best

Gravel Riding

THE BEST GRAVEL SHOES

Looking for the best gravel shoes, we tested enthusiast-level shoes designed for gravel riding and mountain bike shoes you can also grind in.

THE BEST GRAVEL TIRES

Picking the best gravel tires for the surfaces you’re riding can make the difference between a fast, confident ride and a slow, shaky slog.

Tires

THE BEST TUBELESS TIRES

With new tubeless tires being introduced and a better understanding of how they perform, I’ve deepened and revised my evaluations and ratings.

Clothing and Accessories

THE BEST CYCLING SUNGLASSES

If you are a serious cyclist, you should wear cycling sunglasses. It’s not easy to pick the best cycling sunglasses for each of us. Here’s how we did it.

THE BEST ROAD CYCLING SHOES

Road cycling shoes should transfer your power efficiently, fit comfortably, look good, and be reasonably priced. The best ones I’ve reviewed do all of that.

Groupsets and Components

BEST ROAD BIKE PEDALS

While road bike pedals may not be sexy or expensive, they are vitally important to your performance, comfort, and safety out on the road.

Power Meters and Computers

Power Meter Pedals

THE BEST POWER METER PEDALS

Power meter pedals can give you one of the easiest and most cost-effective ways to get faster, choose Zwift rides, and give you useful performance data.

Know's Notes

ZIPP 303 JOINS THE PARTY

The new Zipp 303 S and Zipp 303 Firecrest road disc wheelsets have raised a lot of questions and a fair amount of concern among fellow roadies.

My Take