Current Deals from Recommended Stores

15% off list price on all orders after you spend £250 or more at Ribble.

15% off on bikes at Wiggle. Offer ends June 29. Click for bikes and codes.

Additional 10% off selected shoes and helmets at Competitive Cyclist through June 26.

10% off on all power meters at Power Meter City except Garmin and Stages exclusively for In The Know Cycling readers.  Click link to store and enter code ITK10 at checkout.

10% off everything at ProBikeKit UK up to US-$55, CA-$75, GB-£45, EU-€50, AU-$75, NZ-$80 exclusively for In The Know Cycling readers. Click link to store and enter code ITK10 at checkout.

See the post Latest Deals On Gear I Know from Stores I Trust for the best current deals on specific gear and kit.

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Wheelsets and Tires

Clothing and Accessories

THE BEST AERO ROAD HELMETS

Helmets used to just be something you wore, an extension of your kit. Now, some road helmets are more like performance tools and can save you nearly as much time as aero wheels or an aero frame, and do so for a lot less money.

Groupsets and Components

Power Meters and Computers

Where to Get Your Cycling Gear

My Take