Deals and Discounts for In The Know Cycling Readers

Click on a store link below and enter the code at checkout

– 30% or more off selected ENVE, HED and Mavic road wheels at Competitive Cyclist. 

– 25% off select road bikes and frames at Competitive Cyclist from Bianchi, Cervelo, Pinarello, Ridely, Storck, and Wilier.

– 20% off one full-price item at Competitive Cyclist. Click for code, details and exclusions.

– 20% off on any new season piece of clothing at Tweeks. Click for code.

– £50 to £500 off select road and mountain bikes and frames at Merlin from Bianchi, Eddy Merckx, Felt, Lapierre, Look, and Ridley.

– 10% off one-time exclusively for In The Know Cycling readers at Competitive Cyclist. Code ITKCC19. Exclusions

– 10% off anytime exclusively for In The Know Cycling readers at Tredz UK. Code ITK10. £30 minimum spend. Exclusions

– 10% off anytime exclusively for In The Know Cycling readers at Power Meter City. Code ITK10. Garmin, Favero excluded.

How To Choose and Save

BUY BIKES ONLINE – HOW TO DO IT

Spending your hard-earned money for a new road bike is never easy. But, if you’re thinking about buying your next bike online, it has never been easier. In this post, I’ll tell you the best ways and places to do it.

Wheelsets and Tires

THE BEST AERO BIKE WHEELS

Aero bike wheels look fast, ride fast, and race fast. Here’s my take of the best 55-65mm deep wheelsets for riding, road racing, crits, TTs, and triathlons

THE BEST CARBON DISC WHEELSET

If you own a road disc bike, you may be looking for that one all-around, carbon disc wheelset that performs well across a wide range of terrain.

THE BEST TUBELESS BIKE TIRES

If you are looking for a pair of new tubeless bike tires for road cycling, I’ll tell you what matters most in choosing between them and which are the best ones out there.

Groupsets and Components

BEST ROAD BIKE PEDALS

While road bike pedals may not be sexy or expensive, they are vitally important to your performance, comfort, and safety out on the road.

Power Meters and Computers

Power Meter Pedals

THE BEST POWER METER PEDALS

Power meter pedals can give you one of the easiest and most cost-effective ways to get faster, choose Zwift rides, and give you useful performance data.

Clothing and Accessories

THE BEST CYCLING SUNGLASSES

If you are a serious cyclist, you should wear cycling sunglasses. It’s not easy to pick the best ones for each of us. Here’s how we did it and which we chose.

THE BEST ROAD BIKE SHOES

Road bike shoes should transfer your power efficiently, fit comfortably, look good, and be reasonably priced. The best ones I’ve reviewed do all of that.

Know's Notes

My Take

NEW TECH IS NOW TECH

If you want to ride your fastest and enjoy yourself the most, cycling’s new tech – road disc bikes, tubeless tires, and electronic shifting – is now tech

BETTER PACELINE RIDING DON’TS AND DOS

Paceline riding requires a discipline almost as demanding as synchronized swimming. But you seldom get to practice paceline riding before it’s time to perform and touching wheels can have a far worse outcome than touching arms in a pool.