Current Deals from Recommended Stores

21% off on one full price item at Competitive Cyclist with code ITALY100. Exclusions apply.

Save $/£40 when you spend $/£200 and $/£15 when you spend $/£100 at Wiggle on kit, shoes and helmets. Use code USD2/Wiggle2 or USD1/Wiggle1.

10% off on all power meters at Power Meter City except Garmin and Stages exclusively for In The Know Cycling readers.  Enter code ITK10 at checkout.

10% off everything at ProBikeKit UK up to US-$55, CA-$75, GB-£45, EU-€50, AU-$75, NZ-$80 exclusively for In The Know Cycling readers. Enter code ITK10 at checkout.

Also at ProBikeKit UK, get extra 5% off wheels here with code WH5. Use WH5 or ITK10, whichever provides biggest discount.

See the post Latest Deals On Gear I Know from Stores I Trust for the best current deals on specific gear and kit.
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Wheels and Tires

Clothing and Accessories

THE BEST AERO ROAD HELMETS

Helmets used to just be something you wore, an extension of your kit. Now, some road helmets are more like performance tools and can save you nearly as much time as aero wheels or an aero frame, and do so for a lot less money.

Groupsets and Components

Power Meters

Where to Get Your Cycling Gear

Bikes

My Take