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In The Know Cycling is for cyclists who want to know – but don’t have the time to do all the research and comparisons to figure out – what gear they should get next and where they should get it.

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If you want to save money and support this site at the same time, simply click on and buy your gear using the red store links.

When you do, a small amount comes back to help cover the costs to create the in-depth and independent reviews that help you find the best cycling gear at the best prices.

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Best Stores and Prices

ONLINE CYCLING STORES

For the range of gear road cycling enthusiasts use, Competitive Cyclist, Tredz, Tweeks, Chain Reaction Cycles, Merlin, and Power Meter City offer the best combination of prices, selection, satisfaction and support.

For the specific gear I’ve recommended, the best prices from stores with top customer satisfaction ratings can be found by clicking on the red store links below.

In The Know Cycling readers get an exclusive 10% discount by using the ITK10 code after linking to the stores noted. See the home page for program details.

WHEELSETS – All-Round for Rim Brake
Zipp 303 NSW Tubeless
Competitive Cyclist, Amazon UK/EU Tredz, Tweeks

Reynolds Assault Clincher Tubeless
Competitive Cyclist

WHEELSETS – Aero for Rim Brake
ENVE SES 4.5
Competitive Cyclist, Tweeks, Merlin

Zipp 404 Firecrest
Competitive Cyclist UK/EU Tredz, Tweeks

WHEELSETS – Climbing for Rim Brake
ENVE SES 3.4
Competitive Cyclist, Tweeks, Merlin

Mavic Ksyrium Pro Carbon SL
UK/EU Chain Reaction Cycles, Merlin (UST model), Slane

WHEELSETS – Upgrade for Rim Brake
Easton EA90 SL
ModernBIKE

Campagnolo Zonda C17
Chain Reaction Cycles, Wiggle, Tweeks, Merlin, Tredz 10% off w/code ITK10

WHEELSETS – All-Around for Disc Brake
ENVE 4.5 AR Disc
Competitive Cyclist, Merlin

Fulcrum Racing Quattro Carbon Disc
Competitive Cyclist, Chain Reaction Cycles, Wiggle

WHEELSETS – Upgrade for Disc Brake
Zipp 30 Course Disc Brake
Competitive Cyclist, Amazon UK/EU Tweeks

Mavic Ksyrium Elite UST Disc
Amazon UK/EU Tweeks, Cyclestore, Merlin

GROUPSETS – Electronic Rim Brake
Shimano Ultegra R8050 Di2
Competitive Cyclist, Chain Reaction Cycles, Wiggle, Merlin

Shimano Dura-Ace R9150 Di2
Competitive Cyclist, Chain Reaction Cycles, Wiggle, Merlin

SRAM Red eTap Groupset
Competitive Cyclist, UK/EU Slane

SRAM Red eTap Conversion Kit
Competitive Cyclist, UK/EU Chain Reaction Cycles, Wiggle, Tweeks, Tredz 10% w/code ITK10

GROUPSETS – Electronic Disc Brake
Shimano Ultegra R8070 Di2
Chain Reaction Cycles, Wiggle, Merlin

Shimano Dura-Ace R9170 Di2
Mantel UK

POWER METERS
Quarq DZero
Competitive Cyclist (spider), Competitive Cyclist (crankset), UK/EU Chain Reaction Cycles, Wiggle, Merlin, Tredz 10% off w/code ITK10

Quarq DFour
Competitive Cyclist UK/EU Wiggle, Merlin, Tredz 10% off w/code ITK10

4iiii Precision
Power Meter City 10% off w/code ITK10, Merlin

Favero Assioma
Power Meter City

COMPUTERS/HEAD UNITS
Wahoo ELEMNT BOLT
Competitive Cyclist, REI, Chain Reaction Cycles, Wiggle

SHOES
Specialized S-Works 6
UK/EU Tredz 10% off w/code ITK10, CycleStore

Sidi Wire Carbon
Competitive Cyclist, Amazon, UK/EU Tredz 10% off w/code ITK10, Chain Reaction Cycles, Wiggle, Merlin

HELMETS
Kask Protone
Competitive Cyclist, BikeTiresDirect UK/EU Wiggle

POC Ventral SPIN
Competitive Cyclist, Chain Reaction Cycles, Wiggle

Scott Cadence PLUS
Competitive Cyclist, Tredz, Wiggle, Chain Reaction Cycles

PEDALS
Shimano Ultegra PD-R8000
Competitive Cyclist, JensonUSA, Chain Reaction Cycles, Wiggle, Tweeks

Speedplay Zero Chrome-Moly
Competitive Cyclist, UK/EU Chain Reaction Cycles, Wiggle

Updated September 16, 2018