Know's Shop

Home » Know’s Shop

Store, Category, and Brand Deals
	Competitive Cyclist	20% off 20% off one full priced item	Exclusively for In The Know Cycling readers after clicking last from a link on this site. Use code ITKCC2022. Can be used once in 2023. Brand exclusions apply (see details)
	Competitive Cyclist	Up to 40% off Bikes Road, gravel, and mountain bikes	Over 200 bikes and frames from Specialized, Cervelo, Bianchi, Santa Cruz, Yeti, Pivot, and others.
	Competitive Cyclist	20% to 35% off Brands Ongoing for brands shown	Assos, GoreWear, Wahoo, Specialized, Castelli, Sidi, Lake, Pearl Izumi, Sportful, POC, Shimano shoes, Lazer, 7Mesh, Smith, Fox, Dakine, Troy Lee Designs, Bell, Giro, Endura
	Power Meter City	10% off 10% off power meters, trainers, components, and electronics	Exclusively for In The Know Cycling readers after clicking last from a link on this site. Can be used multiple times. Use code ITKPMC10. Garmin, Favero, and power2max excluded.
	Tredz	10% off Extra 10% off price of most everything in the store	Exclusively for In The Know Cycling readers after clicking last from a link on this site. Can be used multiple times. Use code ITKTDZ10. Min £50 purchase.
	Merlin Cycles	Up to 47% off Shimano groupsets	Shimano Dura Ace, Ultegra, 105, and GRX 12-speed and 11-speed groupsets

In The Know Cycling is ad-free, subscription-free, and reader-supported. If you want to help keep it rolling without any added cost to you, buy your gear and kit after clicking the store links on the site. When you do, we may earn an affiliate commission that will help me cover the expenses to create and publish our independent, comprehensive, and comparative reviews. Thank you, Steve. Learn more.

In The Know Cycling

What cycling gear to get and where to get it

Bikes

Frames

Wheels

Tires, Tubes, Sealant

Trainers

Racks

Drivetrain Components

Cockpit Components

Saddles

Forks

Power Meters and Bike Computers

Mens Clothing

Womens Clothing

Helmets

Shoes

Sunglasses