Was it worth it coming to this site?
As I hope you can appreciate, all that goes into producing these reviews, answering your comments, and running the site takes time and money.
A member of my cycling club told me he was “blown away” after he discovered and spent his first 2 hours reading a couple of reviews on In The Know Cycling. He wondered how I could have a life outside of it. (Good point John!)
I was also “blown away” after doing my taxes this year and tallying up the 5-figure total of expenses for all the gear and site costs I spent last year.
If In The Know Cycling, this one-of-a-kind, ad-free, subscription-free, paywall-free, reader-supported platform for independent, in-depth, and comparative reviews written by and for fellow cycling enthusiasts provides you any value from “hmmm, interesting” to “that post just helped me decide what I’m going to buy and where I should buy it,” then, good.
And if you are grateful for that, here are 10 ways to support the site and keep that value coming and get even better. Nine of these won’t cost you anything more and some will save you money on what you were planning to spend on cycling this season.
1. BUY your cycling gear and kit after clicking on the links in the posts to the stores we recommend because they have the best prices, customer satisfaction, selection, and support among the 100+ stores we track. When you do, we may earn an affiliate commission from some of them.
2. SHOP for the best prices on cycling gear using our Shop for Gear search tool at the top of each page. When you enter a product name, you’ll go to our Know’s Shop where you’ll see prices and listings from my best-ranked US stores including Competitive Cyclist and BTD (BikeTiresDirect), and my top UK stores (many that sell to cyclists in the US and around the world) including Merlin Cycles, Tredz Limited, and Chain Reaction Cycles.
4. CONTRIBUTE whatever you think the site is worth to you with this link using your credit card or PayPal. I only set this up because some readers asked me to give them some way to support the site when they felt guilty about buying products based on our recommendation from their local bike shop rather than through one of our links. OK, you can relieve any guilt this way.
5. DISCOUNT code your way to saving money. On the home page and on every page of Know’s Shop, you can see and link to a regularly updated list of store-wide or category-wide deals and discounts, most of which require a discount code to get the savings. When you link to these stores and use these codes, some of which are available only to you as an In The Know Cycling reader, you will save 10%-50% and the site will earn an affiliate commission. Win-win!
6. SEARCH for and click on In The Know Cycling’s reviews on Google. When you enter a keyword or phrase in your Google search and click on the summary of our post that comes up in all CAPS on the first or second (or sometimes later) pages of search results, it will help move that post up in the rankings. More people will see it, come to the site and be able to support it.
7. SUBSCRIBE, FOLLOW, and LIKE In The Know Cycling on YouTube, Instagram, Threads, and Facebook. I put content up there, like content about what we’re testing, whereas you’ll see completed reviews on the site. The more followers we have, the more cycling brands are willing to send me gear and kit to test and review for you (and then return it to them or donate it). That cuts down on the gear I purchase out of pocket. You can click on those links or the icons at the top of each page of the site to follow.
8. SIGN-UP to get each new, in-depth, and independent In The Know Cycling post sent to you. If you ignored entering your email address into that pop-up window that comes up when you leave this and other sites (I do it too!), you can still subscribe. Go to the bottom of the right-hand column and you can do it there.
9. SHARE the site or a post with your friends or cycling club if you think they’d get some benefit from reading it. Maybe they will sign-up to become a regular follower and get all of the good stuff that comes to them and the site from joining in.
10. COMMENT at the end of any post with your helpful feedback or thoughtful questions. You don’t need to tell me what a wonderful site this is before asking your question. I try to respond to them all. But, if you want to share sincere feedback about a review or the site, good or bad, I’ll gladly take it and use it to try to improve what we do.
And, if you’ve got a really good, constructive question or comment about something I’ve written, don’t keep it to yourself. Let’s all benefit from reading what you have to say or want to know and from my answer and the responses from other fellow enthusiasts. That will help us make better choices about what gear to get next and where to get it.
What’s it like buying from an online cycling store?
If you haven’t done it before or recently, ordering from a quality online cycling store is similar to buying products from any specialty online retailer you may have experience with. It’s a growing and increasingly accepted way for both the cycling enthusiast and major brands to do business.
Online stores get products to you as fast and often faster than many bike shops which nowadays carry less inventory on high-performance, low turnover gear and have to order it through a distributor. As authorized retailers, the biggest online stores do large volumes and have better price and service leverage working directly with cycling companies than do the smaller shops. The online retailers I recommend have strong customer service records and will handle returns or warranty issues quickly and without a lot of back and forth. I check them against various consumer rating services. If they don’t rate extremely well, I don’t list them.
The larger online cycling stores will ship to you wherever you are, usually within the week and often for free on purchases for the amount of most of the gear I review. Shipments coming out of the UK or Europe into the US don’t charge the taxes you would incur buying products from a physical store.
In addition to the online stores that focus on cycling products, I occasionally post links for recommended products to eBay and Amazon when they have the best prices through highly rated vendors (99.5%+ ratings). If you are planning to buy from either one of these sources, please go through the links provided on this site the day you plan to buy as they don’t provide a referral fee otherwise. And when you buy anything at all through this link to Amazon, you also support the site.
You can read my review of the best online stores here.
Thank you and be sure to share any feedback you have below, good or bad, about any of the stores we link to.