Most roadies I know are always up for great bike deals no matter the time of year or time of day.

It doesn’t matter whether it’s a Tuesday afternoon in November, a Sunday morning in May, or whenever. If the cycling gear we’ve been thinking about or looking at is on sale, then we want to know.

We stop what we’re doing. Click. Buy. Breathe. Smile.

Bike deals

You’ve been there? Me too. Too many times to admit.

But there are so many promotions coming through cyberspace that it’s hard to avoid developing a cycling gear buyer’s twitch and waste a lot of time looking at sales that aren’t great or deals that aren’t on the best gear.

So I created this post to let you what the best bike deals are going on at any given time on gear I’ve recommended and at stores I know and trust. It’s pinned near the top of the home page so you can always check in on it when you’re looking for something.

I’ll refresh it as I see good deals come or go. You can always look under the post title to see when it was last updated.

OK. Let’s get on with it. Click on any image or green button to go directly to the page with the deal.

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Store and Brand Deals

Tredz UK

10% off most everything in the store

Exclusively for In The Know Cycling readers. Code ITKTDZ10. Min £30 spend

Power Meter City

10% off power meters and trainers

Exclusively for In The Know Cycling readers. Code ITK10. Garmin, Favero, Stages excluded


20% to 35% off groupsets

Dura-Ace, Ultegra, 105 and GRX, electronic and manual, disc and rim brake groupsets


20% to 57% off on components

Over 200 components including brakes, cassettes, chains, chainrings, derailleurs, shifters, pedals, etc. 


20% to 40% off on components

Nearly 250 components including brakes, cassettes, chains, chainrings, derailleurs, shifters

Bikes & Trainers

Road Bike Frames

20%-50% off on road frames from Cervelo, Pinarello, Ridley and others

If you plan to build up your bike, start with a top frame at a discount

Tacx Flux 2
Smart Trainer 

10% off $900 with exclusive code ITK10

One of the top 3 mid-high end trainers (w/Wahoo Kickr Core and Elite Direto X) 

Wheels and Tires

Bontrager Aeolus Pro 5 TLR

15% of €1300 regular price

Review: One of the better performing, budget-priced aero rim brake wheelsets with a superior warranty and service network

Easton EA90 SL disc brake clincher

4% off $730 regular price

Review: My Best Value road disc upgrade wheelset

Hutchinson Fusion 5 Performance TLR

16% off $45.77, £39.95, €45.74 regular price

Review: My Best Value tubeless tire 

WTB Raddler 700x40mm gravel tire

10% off $62.95 regular price

Review: My co-Best Performer small knob gravel tire

Bike Shoes

Bontrager XXX Road Cycling Shoes

15% off €330 regular price for white and black models

Review: One of my top performers

Clothing and Accessories

Assos, Castelli, Gore, Pearl Izumi, Shimano, others

20%-50% off Men's Road Bike Apparel

Over 350 items including clothing, shoes, helmets from leading brands

Assos, Castelli, Gore, Pearl Izumi, Shimano, others

20%-50% off Women's Road Bike Apparel

Over 300 items including clothing, shoes, helmets from leading brands

Helmets and Sunglasses

POC Ventral Spin

22% off £270.00 regular price

Review: My Best Performer aero road helmet for long oval-shaped heads

Kask Utopia

25% off £262.80, €300,91 regular price

Review: My Best Performer aero road helmet for intermediate oval-shaped heads

MET Manta

51% off £180.00, €206.10 regular price

Review: My Best Performer aero road helmet for round oval-shaped heads. (Not sold in the US)

Kask Valegro

23% off £169.00, €193.51 regular price

Review: My Best Performer in our light and cool helmet review

Oakley Radar EV Path

26% off $181.13, £161.00, €184.35 regular price

Review: My pick of the Best Classic Cycling Sunglasses

100% Speedcraft SL

15-30% off regular prices on frame and lens colors

Review: My pick of the Best Max Coverage cycling sunglasses

Related Posts:

A Cycling Enthusiast’s Spending Priorities

The Best Online Bike Store Rankings 

How to Buy a Bike Online


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  • Hi Steve I’ve always wondered what is the best way to trade bikes by not losing a lot of money on it. Example I bought a bike today and I want to get into another bike in 2-3 years what’s the best way to get rid of the old bike and get into a new one would it be a trade through a bike shop or sell it on eBay or offer up, etc…. what’s the best way. Like to hear your thoughts on that please thank you very much!

    • Whoa, Sam! That’s quite a spree you’ve got planned. I don’t anyone that turns over bikes that fast. Lucky you. Too bad you can’t lease bikes the way you can with cars.

      I don’t know that there’s a market for used bikes at bike shops so I’d look at other options. eBay is likely the most efficient player. I’ve never sold a bike there (I donate them, they’re so old) but I’m continually amazed at what people are willing to pay for used wheels, components, and the like.

      Depending on what kind of bike you are selling, there’s also a cycling-only online marketplace in the US called The Pro’s Closet but they aren’t as efficient and sell your bike for less than you can on eBay while also taking a big chunk in commission.

      The other approach I’ve seen work successfully is to sell it locally to someone in your bike club or through your network of cycling friends. There are no commissions or fees with that and the seller can check out the bike before he/she buys it. Tends to be a win-win. Steve

      • Sam – my son does that with Mtn bikes. Has gone from an SLX (105 class) aluminum, to an XTR (Dura-Ace class) carbon frame and fancy suspension that a Trek pro sold him with a few sales in the middle. Each new bike requires a bit of an extra investment so it isn’t a trade by any means but he thinks of it as hey I road a bike for 1-2 years for $500-900… PinkBike is the place! (3000+ Road bikes right now..example 3k for new Diverge CF RX810- build) He invests considerable time monitoring listings though… the good deals go, but keep in mind everything is negotiable.

      • Thank you very much Steve and Scott for your info, I will keep your inputs in mind, I appreciate it.


  • your SRAM link is failing… as was the second Shimano link…

    • Scott, trying out some new software so perhaps there are few hiccups.

      Were you clicking on the green button or the SRAM logo? I’ve now set it up so either should open a link to the deal. Steve

      • Software ugh… In your store category the Shimano and SRAM logo and the green button fail but the Power Meter logo and green button succeed to compare those two. Good luck but I wanted to make sure you got a few bucks… the page had me thinking about picking up some chains an alternative cassette – spending enough that hopefully you get a bit from it… your site has been very helpful over the years. Two sets of wheels, switch of tires, moving to tubeless, and biting the bullet on Assos bibs (greatest investment). Didn’t take your advice on computers though… I love the Garmin 530 for the Mtn biking capabilities… the flow measurement is actually fascinating and matches up with good Strava times… but the best is telling my kid I jumped X times for a total of Y total feet and Z seconds of airtime is too good to pass up 🙂 and the Trailforks integration is pretty cool…

  • The best way to avoid being hit with depreciation is by buying Used, let someone else take that hit. I understand some people like their gear new so just be aware that there is a premium for that and be prepared to pay for it come selling time. Every single bike I’ve bought is used in like new condition, never had a single issue. Remember guys these are bikes we are talking about certainly not a car with complex mechanical parts and certainly not some rocket science as some cyclists would lead you to believe.

    As fair as trade I use a combination of Ebay and Pinkbike. The only advantage of Ebay is much more exposure, but keep in mind as I learned the wrong way they will be taking a 10% commission, which IMHO is very steep, hence why I’ve protested and stop using.

    Or maybe I’m just a cheapskate…lol!!!

  • Wiggle had Assioma Favero pedals in stock recently for $75 or so less than anywhere else. Got me a pair (Duo for $666) but now out of stock again.

  • Thanks Steve – I needed to purchase a batch of bike helmets for impact, aero, temperature and usability studies. Also helped that you narrowed it down to your favorites. This post saved me a few hours of research.

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