THE BEST DEALS NOW FOR CYCLING ENTHUSIASTS
Most cyclists I know are always up for a great deal.
It doesn’t matter whether it’s a Tuesday afternoon in November, a Sunday morning in May, or whenever. If the latest sale that comes across our screen might include gear or kit we’ve been thinking about, we want to check it out.
We stop what we’re doing, start scrolling, and well, maybe find that needle in the haystack.
But, there are so many sales going on that we can waste a lot of time finding the real deals. Too many don’t offer much of a discount or are on clearance products that few wanted in the first place.
You’ve been there? Me too. Too many times to admit.
So I regularly look for good sales and ongoing deals from stores I already recommend because they start with competitive prices on a good selection of enthusiast-level gear.
Here are the best sales going on now. Click on any logo or green button to go directly to the deal.
Store, Category, and Brand Deals | |||
 | Competitive Cyclist | 20% off all eligible full priced items in your cart. Ends 12/22 | Use code GIFTDROP. Bikes and frames are excluded along with some brands and other items. If an item is excluded, you’ll get a message in your cart. |
| Competitive Cyclist | Road, gravel, and mountain bikes | Over 200 bikes and frames from Specialized, Cervelo, Bianchi, Santa Cruz, Yeti, Pivot, and others. |
| Competitive Cyclist | Ongoing for brands shown | Assos, GoreWear, Wahoo, Specialized, Castelli, Sidi, Lake, Pearl Izumi, Sportful, POC, Shimano shoes, Lazer, 7Mesh, Smith, Fox, Dakine, Troy Lee Designs, Bell, Giro, Endura |
 | Power Meter City | 10% off power meters, trainers, components, and electronics | Exclusively for In The Know Cycling readers after clicking last from a link on this site. Can be used multiple times. Use code ITKPMC10. Garmin, Favero, and power2max excluded. |
 | Tredz | Extra 10% off price of most everything in the store | Exclusively for In The Know Cycling readers after clicking last from a link on this site. Can be used multiple times. Use code ITKTDZ10. Min £50 purchase. |
 | Merlin Cycles | Shimano groupsets | Shimano Dura Ace, Ultegra, 105, and GRX 12-speed and 11-speed groupsets |
Here are the best prices on the gear we recommend with links to the reviews and stores where you can buy them.
Road and Gravel Wheelsets - Best Prices on Recommended Gear | |||||
Product - Click to read review | Category | US$ Best Price - Click to see | £, € Best Price - Click to see | Discount | |
 | All-Around/ All-Road | US$4220 | |||
 | All-Around/ All-Road | US$2850 Competitive Cyclist | |||
 | Value-Carbon | US$1500 | £1250, €1800 | ||
 | Value-Carbon | US$1400 | |||
 | Value-Carbon | US$1011 Elitewheels w/code ITKCycling | £863, €995 Elitewheels w/code ITKCycling | 15% off with code | |
 | Aero | US$2700 | £2100, €2500 | ||
 | Aero | US$2350 | US$500 off regular price | ||
 | Aero | US$2005 | |||
 | All-Road/ Climbing | US$2500 Performance Bike | £2250 Tredz w/code ITKTDZ10 | £250 off regular price | |
 | Gravel | US$1050 | US$250 off regular price | ||
 | Gravel | US$1691 | |||
 | Gravel | US$2400 | |||
 | Gravel | US$800 | |||
Road and Gravel Tires - Best Prices on Recommended Gear | |||||
Product - Click to read review | Category | US$ Best Price - Click to see | £, € Best Price - Click to see | Comment | |
 | Road tubeless | US$85 | £54, €50 | ||
 | Road tubeless | US$105 | £81, €73.50 | ||
 | Gravel small knob | US$65 | £53, €39 Merlin | ||
 | Gravel small knob | US$68 | |||
 | Gravel semi-slick | US$70 Competitive Cyclist | £45 Tredz w/code ITKTDZ10 | ||
 | Gravel big knob | US$68 | |||
Computers and Powermeters - Best Prices on Recommended Gear | |||||
Product - Click to read review | Category | US$ Best Price - Click to see | £ Best Price - Click to see | € Best Price - Click to see | |
 | Best Bike Computer | £315 Tredz w/code ITKTDZ10 - that's 20% off regular price | |||
 | Best Bike Computer | US$450 | |||
 | Best Pedal Power Meter | Power Meter City for best prices and selection | Wiggle for best prices and selection | Wiggle for best prices and selection | |
 | Best Crank Arm Power Meter | Power Meter City for best prices and selection | Wiggle for best prices and selection | Wiggle for best prices and selection | |
 | Best Crank Arm Power Meter | Merlin for best prices and selection | Merlin for best prices and selection | ||
 | Best Crankset Spider Power Meter | Limited availability | |||
Bib Shorts - Best Prices on Recommended Kit | |||||
Product - Click to read review | Category | US$ Best Price - Click to see | £, € Best Price - Click to see | Comment | |
 | Best Performer - Men's | US$220 | £165, €190 | ||
 | Best Value - Men's | US$180 | £108, €125 | ||
 | Best Perfomer - Women's | US$180 | £215, €245 | ||
 | 2nd Best Performer - Women's | US$173 | |||
 | Best Gravel Bib Shorts | US$270 | £215, €247 | ||
 | Max Storage Gravel Bib Shorts | US$108 | 40% off US$ regular prices | ||
Road and Gravel Shoes - Best Prices on Recommended Kit | |||||
Product - Click to read review | Category | US$ Best Price - Click to see | £, € Best Price - Click to see | Comment | |
 | Best Performer - Road Shoes | US$450 | £287, €328 Cyclestore | 20% off regular £, €regular prices | |
 | Best Performer - Road Shoes | US$350 Competitive Cyclist | £350 Tredz w/code ITKTDZ10 | ||
 | Best Performer - Road Shoes | US$475 | £315, €360 | ||
 | Best Performer - Gravel Shoes | US$275 | £203 Tredz w/code ITKTDZ10 | ||
 | Best Performer - MTB Shoes | US$430 | £288, €325 Cyclestore | ||
Road, Gravel, and Aero Helmets - Best Prices on Recommended Kit | |||||
Product - Click to read review | Category | US$ Best Price - Click to see | £ Best Price - Click to see | € Best Price - Click to see? | |
 | Road and Gravel | US$300 Competitive Cyclist | £261 Tredz w/code ITKTDZ10 | €282 | |
 | Road and Gravel | US$300 Competitive Cyclist | £143 Tredz w/code ITKTDZ10 | €183 Cyclestore | |
 | Road and Gravel | US$300 | £230 | €300 | |
 | Aero Road | US$300 | £200 | €300 | |
 | Aero Road | US$300 Competitive Cyclist | £140 Tredz w/code ITKTDZ10 | €257 | |
 | Aero Road | US$300 | £171 Tredz w/code ITKTDZ10 | ||
 | Aero Road | US$249 | £180 Tredz w/code ITKTDZ10 | ||
Thanks for checking out the best bike deals and supporting In The Know Cycling. Enjoy your ride and your next deal!
In The Know Cycling is ad-free, subscription-free, and reader-supported. If you want to help keep it rolling without any added cost to you, buy your gear and kit after clicking the store links on the site. When you do, we may earn an affiliate commission that will help me cover the expenses to create and publish our independent, comprehensive, and comparative reviews. Thank you, Steve. Learn more.
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Hi Steve I’ve always wondered what is the best way to trade bikes by not losing a lot of money on it. Example I bought a bike today and I want to get into another bike in 2-3 years what’s the best way to get rid of the old bike and get into a new one would it be a trade through a bike shop or sell it on eBay or offer up, etc…. what’s the best way. Like to hear your thoughts on that please thank you very much!
The Real Person!
Whoa, Sam! That’s quite a spree you’ve got planned. I don’t anyone that turns over bikes that fast. Lucky you. Too bad you can’t lease bikes the way you can with cars.
I don’t know that there’s a market for used bikes at bike shops so I’d look at other options. eBay is likely the most efficient player. I’ve never sold a bike there (I donate them, they’re so old) but I’m continually amazed at what people are willing to pay for used wheels, components, and the like.
Depending on what kind of bike you are selling, there’s also a cycling-only online marketplace in the US called The Pro’s Closet but they aren’t as efficient and sell your bike for less than you can on eBay while also taking a big chunk in commission.
The other approach I’ve seen work successfully is to sell it locally to someone in your bike club or through your network of cycling friends. There are no commissions or fees with that and the seller can check out the bike before he/she buys it. Tends to be a win-win. Steve
Sam – my son does that with Mtn bikes. Has gone from an SLX (105 class) aluminum, to an XTR (Dura-Ace class) carbon frame and fancy suspension that a Trek pro sold him with a few sales in the middle. Each new bike requires a bit of an extra investment so it isn’t a trade by any means but he thinks of it as hey I road a bike for 1-2 years for $500-900… PinkBike is the place! (3000+ Road bikes right now..example 3k for new Diverge CF RX810- build) He invests considerable time monitoring listings though… the good deals go, but keep in mind everything is negotiable.
Thank you very much Steve and Scott for your info, I will keep your inputs in mind, I appreciate it.
Sam
Hi Steve and Sam: I totally agree with Steve on the issue of selling your present bike to club members or bike groupies. My bike was an upper level bike (though not top level) and it took short order to get a buyer. My club groupies knew the bike I was riding and felt comfortable making an offer.
Good luck.
your SRAM link is failing… as was the second Shimano link…
The Real Person!
Scott, trying out some new software so perhaps there are few hiccups.
Were you clicking on the green button or the SRAM logo? I’ve now set it up so either should open a link to the deal. Steve
Software ugh… In your store category the Shimano and SRAM logo and the green button fail but the Power Meter logo and green button succeed to compare those two. Good luck but I wanted to make sure you got a few bucks… the page had me thinking about picking up some chains an alternative cassette – spending enough that hopefully you get a bit from it… your site has been very helpful over the years. Two sets of wheels, switch of tires, moving to tubeless, and biting the bullet on Assos bibs (greatest investment). Didn’t take your advice on computers though… I love the Garmin 530 for the Mtn biking capabilities… the flow measurement is actually fascinating and matches up with good Strava times… but the best is telling my kid I jumped X times for a total of Y total feet and Z seconds of airtime is too good to pass up 🙂 and the Trailforks integration is pretty cool…
The best way to avoid being hit with depreciation is by buying Used, let someone else take that hit. I understand some people like their gear new so just be aware that there is a premium for that and be prepared to pay for it come selling time. Every single bike I’ve bought is used in like new condition, never had a single issue. Remember guys these are bikes we are talking about certainly not a car with complex mechanical parts and certainly not some rocket science as some cyclists would lead you to believe.
As fair as trade I use a combination of Ebay and Pinkbike. The only advantage of Ebay is much more exposure, but keep in mind as I learned the wrong way they will be taking a 10% commission, which IMHO is very steep, hence why I’ve protested and stop using.
Or maybe I’m just a cheapskate…lol!!!
Wiggle had Assioma Favero pedals in stock recently for $75 or so less than anywhere else. Got me a pair (Duo for $666) but now out of stock again.
Thanks Steve – I needed to purchase a batch of bike helmets for impact, aero, temperature and usability studies. Also helped that you narrowed it down to your favorites. This post saved me a few hours of research.
The Real Person!
Whitman, Happy to help. Thanks for supporting the site through your purchases. Cheers, Steve
Hi Steve
I need to make a rare purchase: I need new handlebars. However, I never see any articles or guides on how to choose. I am 60 and ride for fitness, with weekend rides a hilly 3-5 hr trek. Any pointers welcome from anybody. Thanks,
The Real Person!
Larry, for the kind of riding you describe, get bars that are about the same width as your shoulders and that are sized to work with the stem to give you the reach called out by your fit will be important. I’d also suggest going with carbon rather than alloy bars. While more expensive they’ll be more forgiving on your shoulders and hands during long rides where you don’t have pristine roads. If you spend much time in the drops, you’ll also want a shape that suits where you’ll put your hands. Steve
Hi Steve. Sorry to be ‘That Guy’, but I’m really put-off by the use of AI generated people in the banner of this article. Some thumbnails of the products on your recommended list, or pics of yourself / friends would be way more appropriate.