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THE BEST DEALS NOW FOR CYCLING ENTHUSIASTS

Most cyclists I know are always up for a great deal.

It doesn’t matter whether it’s a Tuesday afternoon in November, a Sunday morning in May, or whenever. If the latest sale that comes across our screen might include gear or kit we’ve been thinking about, we want to check it out.

We stop what we’re doing, start scrolling, and well, maybe find that needle in the haystack.

But, there are so many sales going on that we can waste a lot of time finding the real deals. Too many don’t offer much of a discount or are on clearance products that few wanted in the first place.

You’ve been there? Me too. Too many times to admit.

So I regularly look for good sales and ongoing deals from stores I already recommend because they start with competitive prices on a good selection of enthusiast-level gear.

Here are the best sales going on now. Click on any logo or green button to go directly to the deal.

Store, Category, and Brand Deals

Competitive Cyclist

20% off all eligible full priced items in your cart. Ends 12/22

Use code GIFTDROP. Bikes and frames are excluded along with some brands and other items. If an item is excluded, you’ll get a message in your cart.

Competitive Cyclist

Road, gravel, and mountain bikes

Over 200 bikes and frames from Specialized, Cervelo, Bianchi, Santa Cruz, Yeti, Pivot, and others. 

Competitive Cyclist

Ongoing for brands shown

Power Meter City

10% off power meters, trainers, components, and electronics

Exclusively for In The Know Cycling readers after clicking last from a link on this site. Can be used multiple times. Use code ITKPMC10. Garmin, Favero, and power2max excluded.

Tredz

Extra 10% off price of most everything in the store

Exclusively for In The Know Cycling readers after clicking last from a link on this site. Can be used multiple times. Use code ITKTDZ10. Min £50 purchase. 

Merlin Cycles

Shimano groupsets

Shimano Dura Ace, Ultegra, 105, and GRX 12-speed and 11-speed groupsets

 

Here are the best prices on the gear we recommend with links to the reviews and stores where you can buy them.

Road and Gravel Wheelsets - Best Prices on Recommended Gear

Product - Click to read review

Category

US$ Best Price - Click to see

£, € Best Price - Click to see

Discount

All-Around/ All-Road 

£2867 Tweeks

€2929 Bike24 

All-Around/ All-Road

£3300 Merlin

€3305 Bike24

Value-Carbon

US$1500

Trek

£1250, €1800

Trek

Value-Carbon

£828 Tredz w/code ITKTDZ10,

€894 Bike24

Value-Carbon

US$1011 Elitewheels 

w/code ITKCycling

£863, €995 Elitewheels 

w/code ITKCycling

15% off with code

Aero

US$2700

Trek

£2100, €2500
Trek

Aero

£3300 Merlin

€3305 Bike24

US$500 off regular price

Aero

£1596 Merlin 

€1322 Bike24 

All-Road/ Climbing

£2250

Tredz w/code ITKTDZ10

£250 off regular price

Gravel

£1890 Tredz w/code ITKTDZ10

€2135 Bike24 

US$250 off regular price

Gravel

US$1691

BTD

£1199 Merlin 

€1196 Bike24

Gravel

US$2400

BTD

£1615 Tweeks

€1315 Bike24

Gravel

US$800

BTD

Road and Gravel Tires - Best Prices on Recommended Gear

Product - Click to read review

Category

US$ Best Price - Click to see

£, € Best Price - Click to see

Comment

Road tubeless

£54, €50

Merlin

Road tubeless

US$105

BTD

£81, €73.50 

Tweeks Cycles

Gravel small knob

£53, €39 Merlin

Gravel small knob

US$68

BTD

Gravel semi-slick 


£45

Tredz w/code ITKTDZ10

Gravel big knob

US$68

BTD

Computers and Powermeters - Best Prices on Recommended Gear

Product - Click to read review

Category

US$ Best Price - Click to see

£ Best Price - Click to see

€ Best Price - Click to see

Best Bike Computer

US$360

Power Meter City w/code ITKPMC10 

- that's 10% off regular price

£315

Tredz w/code ITKTDZ10 - that's 20% off regular price

Best Bike Computer

US$450

BTD

Best Pedal Power Meter 

Power Meter City for best prices and selection

Wiggle for best prices and selection

Wiggle for best prices and selection

Best Crank Arm Power Meter

Power Meter City for best prices and selection

Wiggle for best prices and selection

Wiggle for best prices and selection

Best Crank Arm Power Meter

Power Meter City 

10% off w/code ITKPMC10 

- that's 10% off regular price

Merlin for best prices and selection

Merlin for best prices and selection

Best Crankset Spider Power Meter


Power Meter City 

20% off sale through 12/4


Limited availability

Bib Shorts - Best Prices on Recommended Kit

Product - Click to read review


Category

US$ Best Price - Click to see

£, € Best Price - Click to see

Comment

Best Performer - Men's

£165, €190

Cyclestore

Best Value - Men's

US$180 

Amazon

£108, €125

Cyclestore

Best Perfomer - Women's

£215, €245

Cyclestore

2nd Best Performer - Women's

US$173

Amazon

Best Gravel Bib Shorts

US$270

BTD

£215, €247

Cyclestore

Max Storage Gravel Bib Shorts

40% off US$ regular prices

Road and Gravel Shoes - Best Prices on Recommended Kit

Product - Click to read review

Category

US$ Best Price - Click to see

£, € Best Price - Click to see

Comment

Best Performer - Road Shoes

£287, €328 Cyclestore



20% off regular £, €regular prices

Best Performer - Road Shoes

£350 Tredz w/code ITKTDZ10

Best Performer - Road Shoes

£315, €360

Cyclestore

Best Performer - Gravel Shoes

£203

Tredz w/code ITKTDZ10

Best Performer - MTB Shoes

£288, €325 Cyclestore

Road, Gravel, and Aero Helmets - Best Prices on Recommended Kit

Product - Click to read review

Category

US$ Best Price - Click to see

£ Best Price - Click to see

€ Best Price - Click to see?

Road and Gravel

£261

Tredz w/code ITKTDZ10

Road and Gravel

£143

Tredz w/code ITKTDZ10

€183 Cyclestore

Road and Gravel

US$300

Trek

£230

Trek

€300

Trek

Aero Road 

US$300

Trek

£200

Trek

€300

Trek

Aero Road

£140

Tredz w/code ITKTDZ10

Aero Road

US$300

BTD

£171

Tredz w/code ITKTDZ10

Aero Road

£180

Tredz w/code ITKTDZ10

Thanks for checking out the best bike deals and supporting In The Know Cycling. Enjoy your ride and your next deal!

In The Know Cycling is ad-free, subscription-free, and reader-supported. If you want to help keep it rolling without any added cost to you, buy your gear and kit after clicking the store links on the site. When you do, we may earn an affiliate commission that will help me cover the expenses to create and publish our independent, comprehensive, and comparative reviews. Thank you, Steve. Learn more.


Related Posts:

A Cycling Enthusiast’s Spending Priorities

The Best Online Bike Store Rankings 

How and Where to Buy Bikes Online

 


15 comments

  • Hi Steve I’ve always wondered what is the best way to trade bikes by not losing a lot of money on it. Example I bought a bike today and I want to get into another bike in 2-3 years what’s the best way to get rid of the old bike and get into a new one would it be a trade through a bike shop or sell it on eBay or offer up, etc…. what’s the best way. Like to hear your thoughts on that please thank you very much!

    • Whoa, Sam! That’s quite a spree you’ve got planned. I don’t anyone that turns over bikes that fast. Lucky you. Too bad you can’t lease bikes the way you can with cars.

      I don’t know that there’s a market for used bikes at bike shops so I’d look at other options. eBay is likely the most efficient player. I’ve never sold a bike there (I donate them, they’re so old) but I’m continually amazed at what people are willing to pay for used wheels, components, and the like.

      Depending on what kind of bike you are selling, there’s also a cycling-only online marketplace in the US called The Pro’s Closet but they aren’t as efficient and sell your bike for less than you can on eBay while also taking a big chunk in commission.

      The other approach I’ve seen work successfully is to sell it locally to someone in your bike club or through your network of cycling friends. There are no commissions or fees with that and the seller can check out the bike before he/she buys it. Tends to be a win-win. Steve

      • Sam – my son does that with Mtn bikes. Has gone from an SLX (105 class) aluminum, to an XTR (Dura-Ace class) carbon frame and fancy suspension that a Trek pro sold him with a few sales in the middle. Each new bike requires a bit of an extra investment so it isn’t a trade by any means but he thinks of it as hey I road a bike for 1-2 years for $500-900… PinkBike is the place! (3000+ Road bikes right now..example 3k for new Diverge CF RX810- build) He invests considerable time monitoring listings though… the good deals go, but keep in mind everything is negotiable.

      • Thank you very much Steve and Scott for your info, I will keep your inputs in mind, I appreciate it.

        Sam

      • Hi Steve and Sam: I totally agree with Steve on the issue of selling your present bike to club members or bike groupies. My bike was an upper level bike (though not top level) and it took short order to get a buyer. My club groupies knew the bike I was riding and felt comfortable making an offer.

        Good luck.

  • your SRAM link is failing… as was the second Shimano link…

    • Scott, trying out some new software so perhaps there are few hiccups.

      Were you clicking on the green button or the SRAM logo? I’ve now set it up so either should open a link to the deal. Steve

      • Software ugh… In your store category the Shimano and SRAM logo and the green button fail but the Power Meter logo and green button succeed to compare those two. Good luck but I wanted to make sure you got a few bucks… the page had me thinking about picking up some chains an alternative cassette – spending enough that hopefully you get a bit from it… your site has been very helpful over the years. Two sets of wheels, switch of tires, moving to tubeless, and biting the bullet on Assos bibs (greatest investment). Didn’t take your advice on computers though… I love the Garmin 530 for the Mtn biking capabilities… the flow measurement is actually fascinating and matches up with good Strava times… but the best is telling my kid I jumped X times for a total of Y total feet and Z seconds of airtime is too good to pass up 🙂 and the Trailforks integration is pretty cool…

  • The best way to avoid being hit with depreciation is by buying Used, let someone else take that hit. I understand some people like their gear new so just be aware that there is a premium for that and be prepared to pay for it come selling time. Every single bike I’ve bought is used in like new condition, never had a single issue. Remember guys these are bikes we are talking about certainly not a car with complex mechanical parts and certainly not some rocket science as some cyclists would lead you to believe.

    As fair as trade I use a combination of Ebay and Pinkbike. The only advantage of Ebay is much more exposure, but keep in mind as I learned the wrong way they will be taking a 10% commission, which IMHO is very steep, hence why I’ve protested and stop using.

    Or maybe I’m just a cheapskate…lol!!!

  • Wiggle had Assioma Favero pedals in stock recently for $75 or so less than anywhere else. Got me a pair (Duo for $666) but now out of stock again.

  • Thanks Steve – I needed to purchase a batch of bike helmets for impact, aero, temperature and usability studies. Also helped that you narrowed it down to your favorites. This post saved me a few hours of research.

  • Hi Steve

    I need to make a rare purchase: I need new handlebars. However, I never see any articles or guides on how to choose. I am 60 and ride for fitness, with weekend rides a hilly 3-5 hr trek. Any pointers welcome from anybody. Thanks,

    • Larry, for the kind of riding you describe, get bars that are about the same width as your shoulders and that are sized to work with the stem to give you the reach called out by your fit will be important. I’d also suggest going with carbon rather than alloy bars. While more expensive they’ll be more forgiving on your shoulders and hands during long rides where you don’t have pristine roads. If you spend much time in the drops, you’ll also want a shape that suits where you’ll put your hands. Steve

  • Hi Steve. Sorry to be ‘That Guy’, but I’m really put-off by the use of AI generated people in the banner of this article. Some thumbnails of the products on your recommended list, or pics of yourself / friends would be way more appropriate.

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