You haven’t heard much from me over these last couple weeks. And it’s not just because I’ve been recovering from the hangover of the Red Sox winning the World Series.

I and my fellow testers have been wrapping up evaluations of everything from aero to climbing to all-around carbon wheels to a set of gravel hoops for good measure. I’ve also been trying out a half dozen pair of dual Boa road cycling shoes kindly sent to me by the good people at Competitive Cyclist.

In the background, I’m keeping a few developers busy preparing an addition to the site that I hope will make your cycling budget go further and your shopping easier. More on that in the next few weeks.

Meanwhile, it’s that time of year when bike stores are promoting deals for Black Friday, Cyber Monday, Christmas holidays and for what seems like no reason at all other than that they want more of your money. If you buy from online bike stores, no doubt your email and social media feeds are full of these promotions.

Some of these deals look good and indeed are. But there are a lot of promotions going on now for gear that is selling at the same price it was without the promotion and sales for things you may not have thought you needed, and probably don’t.

In the middle of the onslaught of sale/deal/promo hype this time of year, I wanted to share all the “good stuff” with you in one post. These are the best performing or best value wheels, clothes, components and other gear and kit that I and my fellow enthusiasts Nate and Moose recommended from all of that we’ve evaluated to keep you riding at your best.

In the list that follows, you can click on any product name to go to the full review. Clicking on the store name will take you straight to the product page at the stores that have this “good stuff” at the best prices, including whatever discounts they have going on.

These are also the stores that your fellow cyclists have rated amongst the best in customer satisfaction. And those in red support what we are doing for you here at In The Know Cycling by providing a small amount back to us to buy more gear to review and keep the site running, but only when you buy through these links.

I normally end by saying enjoy your ride safely. Today, let me add, enjoy your shopping smartly.


Zonda - road bike wheel upgrade

Campagnolo C17 Zonda – Upgrade Best Value

Upgrade Best Value Campagnolo Zonda C17 – A stiff wheelset comfortable enough for both Moose and Squirrel. Best prices of about USD$450/£320/€390 at Chain Reaction CyclesWiggleMerlinTredz 10% off w/code ITKTDZ10.

All-around Best Performer Zipp 303 NSW – Same name, new attributes, still top performance. Best prices of about USD$3200/£2200/€2600 at Competitive Cyclist, Amazon and in UK/EU at Tredz 10% off w/code ITKTDZ10, Slane.

All-around Best Performer Bontrager Aeolus XXX4Recalling memories of driving a Corvette. Best price of USD$2400 at

Climbing Best PerformerENVE SES 3.4Superior stiffness, aero and braking performance in a climbing wheelset. Best prices of about USD$2900/£3100/€3500 at Competitive CyclistTweeks, Merlin or directly from Trade in any carbon or alloy wheelset and receive a $700 credit towards the purchase of new ENVE wheelset from 11/23 through 11/26 under the ENVE upgrade program.

Climbing Best Value Mavic Ksyrium Pro Carbon SL CVery good dry road braking and stiffness at a great price. Best prices of about USD$2200/£1200/€1400 at Amazon and in the UK/EU at Chain Reaction CyclesWiggle, Slane.



ENVE Carbon Disc Wheelset

ENVE Carbon Disc Wheelset – All-around Best Performer

Upgrade Best Performer Zipp 30 Course Disc-BrakeStiff, responsive, comfortable and versatile. Best prices of about USD$1000/£690/€760 at Competitive Cyclist, UK/EU Tweeks.

Upgrade Best ValueMavic Ksyrium Elite Disc USTComfortable and stiff at a good price. Best prices of about USD$700/£500/€550 at AmazoneBay, UK/EU Chain Reaction CyclesTweeks.

All-around Best PerformerENVE SES 4.5 AR DiscPerformance and versatility that’s hard to beat. Best prices of about USD$2900/£3100/€3500 at Competitive CyclistMerlin or directly from Trade in any carbon or alloy wheelset and receive a $700 credit towards the purchase of new ENVE wheelset from 11/23 through 11/26 under the ENVE upgrade program.


In The Know Cycling supports you and your fellow enthusiasts by doing hours of independent and comparative analysis to find the best road cycling gear and kit to improve your riding experience.

You support us and save yourself money and time by buying anything at all through the links to stores we’ve picked for their low prices and high customer satisfaction. These stores pay us a small commission when you buy there after clicking on these links. Thank you. 

Read more about who we are, what we do and why.



Tubeless tires

Tubeless tires are the best option for many modern wheelsets

Tubeless Best Performer – Zipp Tangente Speed Road Tubeless – Superior road feel (comfort, handling, grip, road noise) and competitive rolling resistance. Best prices of about USD$62/£37/€44 at Competitive CyclistAmazoneBay, UK/EU Wiggle.

Tubeless Best Value Schwalbe Pro OneCompetitive rolling resistance, comfortable good handling but buzzy and not as long-lasting. Best prices of about USD$49/£37/€47 at Competitive Cyclist, Amazon, Chain Reaction Cycles.

Tubed Clincher Best Performer – Michelin Power Competition. Best prices at Competitive Cyclist, eBay Cycling, Amazon, WiggleChain Reaction Cycles.

Tubed Clincher Best Performer – Continental Grand Prix 4000S II. Best prices at Competitive Cyclist, eBay CyclingAmazonWiggle, Tweeks CyclesChain Reaction Cycles.



spring and fall cycling kit - Assos-Tiburu-bibs-front-and-inside

Assos T.tiburuShorts_s7 Bib Shorts

Recommended spring/summer bibs  Assos T Equipe EvoJust when you thought it couldn’t get better. Best price about USD$219/£150/€170 at US/CA Competitive Cyclist, UK/EU Wiggle, Chain Reaction.

Recommended cool weather bibs – Assos T.tiburuShorts_s7 Bib Shorts. An amazingly comfortable, wonderfully executed pair of bibs. Best price about USD$249/£185/€215 at Competitive Cyclist, UK/EU Wiggle, Chain Reaction Cycles.

Recommended cool weather tights – Castelli Sorpasso 2 Bib Tights – Nearly as comfortable as riding with bib shorts and a lot more comfortable than wearing leg warmers. Best price about USD$180/£150/€180 Competitive Cyclist, Wiggle, Chain Reaction Cycles, Tredz 10% of with code ITKTDZ10.

Recommended cool weather base layer – Assos LS.skinFoil_Spring_Fall s7 – Body InsulatorThe skin fit and feeling you get is kind of like my base layer telling me it’s “go time” and it works. Best prices of around USD$95/£89/€75 at Competitive Cyclist, UK/EU Wiggle, Chain Reaction Cycles.



Aero helmet

POC’s Ventral SPIN aero road helmet

RecommendedKask Protone – The top-performing aero road helmet that also looks more like a standard one. Best prices USD$200/£155/€185 at Competitive Cyclist, UK/EU Wiggle.

RecommendedPOC Ventral SPIN – If you like the look, one of the coolest, quietest and most comfortable helmets you can wear. Best prices USD$290/£180/€210 at Competitive Cyclist, Chain Reaction Cycles, WiggleTredz 10% off w/code ITKTDZ10.

RecommendedScott Cadence PLUS – Excellent performance amidst a contrary designBest prices USD$150/£129/€250 at Competitive Cyclist, JensonUSATredz.



Shimano Dura Ace 9100 Di2 groupset

Mechanical Rim Brake Best ValueUltegra 8000 – Best prices at Competitive Cyclist, Chain Reaction CyclesMerlin.

Mechanical Rim Brake Best Performer – Dura-Ace 9100 – Best prices at Competitive Cyclist, Chain Reaction CyclesWiggleMerlin.

Electronic Rim Brake Best ValueShimano Ultegra R8050 Di2 – Best prices at Competitive Cyclist, Chain Reaction Cycles, Merlin.

Electronic Rim Brake Best PerformerShimano Dura-Ace R9150 Di2 – Best prices at Chain Reaction CyclesMerlinWiggle

Mechanical Disc Brake Best Value Ultegra 8020 – Best prices at Chain Reaction CyclesWiggle.

Mechanical Disc Brake Best Performer – Dura-Ace 9120 – Best prices at Mantel UK.

Electronic Disc Brake Best Value Shimano Ultegra R8070 Di2 – Best prices at MerlinMantel UK.

Electronic Disc Brake Best Performer  Shimano Dura-Ace R9170 Di2 – Best prices at Competitive Cyclist, Merlin.



road pedal

Shimano Ultegra PD-R8000

Recommended – Shimano Ultegra PD-R8000 – Perform well, suit the fit needs of most cyclists, very durable, easy to maintain. Best prices USD$180/£86/€105 at Competitive Cyclist, JensonUSA, Chain Reaction Cycles, Wiggle.

Recommended – Speedplay Zero Chrome-Moly – If your biomechanics or bad knees require a fit solution somewhat outside the norm or you just prefer pedals you can clip in from either side with near near-frictionless float. Best prices USD$144/£105/€125 at Competitive Cyclist, UK/EU Merlin, Chain Reaction Cycles, Wiggle.



Quarq DZero Power Meter and Quarq DFour Power Meter

Quarq DZero and DFour power meters

Best Performer – Quarq DZero and DFour – Best/list prices for DZero spider USD$679/£583/€689, with alloy arms USD$779/£693/€818, with carbon arms USD$1079/£858/€1013 at Competitive Cyclist (spider), Competitive Cyclist (crankset), UK/EU Chain Reaction CyclesWiggleMerlinTredz 10% off w/code ITKTDZ10. Best/list prices for DFour $/£/€100 more at Competitive Cyclist UK/EU WiggleMerlinTredz 10% off w/code ITKTDZ10. 

Best Value – 4iiii Precision – Best prices of about USD$500/£465/€530 for single-sided Precision Shimano Ultegra R8000 model at Power Meter City 10% off w/code ITK10, Merlin. Better prices for last gen Shimano Dura Ace, Ultegra, 105 models.

Wahoo Fitness ELEMNT BOLT GPS Bike Computer

Wahoo Elemnt BOLT

Best Value Alternative – Stages – Costs about 10-20% more than 4iiii but covers a wider range of crankset brands and also makes carbon arms. Single or dual sided. Best prices at Competitive Cyclist, Power Meter City 10% off w/code ITK10, Tredz 10% off w/code ITKTDZ10, Chain Reaction. Better prices for last gen Shimano Dura Ace, Ultegra, 105 models.

Best Expandable Favero Assioma – Single-sided pedal power meter that can be expanded later to dual-sided with purchase of right pedal. Best prices USD$519 at Power Meter City.

Recommended GPS ComputerWahoo Elemnt Bolt – Better screens, buttons, set-up and battery than Garmins in a 520 size form factor with good navigation priced below 520 Plus. Best prices USD$250/£190/€220 at Competitive CyclistREIChain Reaction CyclesWiggle.



If you are looking for something else, here are the best store or category-wide deals

– 10% off items store-wide one-time exclusively for In The Know Cycling readers at Competitive Cyclist.

– 10% off store-wide anytime exclusively for In The Know Cycling readers at Tredz on purchases over £50. Code ITK10TDZ. Exclusions.

– 10% off power meters anytime exclusively for In The Know Cycling readers at Power Meter City. Code ITK10. Garmin and Favero buyers receive 10% credit by entering the same code in the order notes.


That’s it for now. Thanks for reading and supporting the site.

Be sure to follow, like, share, etc. using the buttons to the right to keep up with things going on during the week and get the word out with your cycling friends about what we’re up to.


  • You mention that the ENVE trade up program accepts carbon or alloy wheel sets, however their website states Carbon in the header. Do you have any information that says specifically that they also accept alloy wheels? I’ve got a pair of 2015 Fulcrum Racing Zero Nite wheels which I really love, but would love to splurge on a pair of ENVE 3.4s. Saving $700 would go a long way!

  • Sal, the alloy trade-in portion is a special that will run only from 11/23 through 11/26. That’s why you don’t see it up on the site now. Steve

  • Hi Steve, just an FYI – the Continental Grand Prix 4000S II are no longer in production. These are replaced by the Continental Grand Prix 5000.

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