THE BEST CYCLING GEAR AT THE BEST PRICES

Like the racers pictured above, the holiday shopping season invites extraordinarily high levels of attention, energy, and stress. Keeping track of all the deals and making the tough decisions on what to buy can make it feel like you’re doing a stage race that starts a few weeks before Black Friday and continues through Christmas.

Chill. Or at least, sit up for a few minutes.

All year long, I and my fellow testers are out there riding all manner of gear and kit to figure out what’s best for us and our fellow road cycling enthusiasts like you. I’m also regularly sorting through which stores have the best prices and make us the happiest shopping there.

So rather than doing the shopping stage race from hell or even a hard digital workout on your computer or phone, let me try to make this cycling shopping season a recovery day for you.

Below, you’ll see what we here at In The Know Cycling have found is the best cycling gear at the best prices from the best stores.

All you need to do is click.

Click on the gear or kit name to go to the review detailing why we recommend it.

Click on the price I’ve found is the lowest for that gear among all the stores I recommend.

Know that if you decide to click and buy that best piece of cycling gear or kit at the best price from one of the best stores, you’ll win the cycling shopping race. And that race will be over. You can go back to spending your time doing real riding and racing or at least shopping for non-cycling stuff for your family and friends.

Also know that when you make the last click to the store from this site, you’ll also be supporting In The Know Cycling and keeping us independent and ad-free as we may earn a small commission from some of the stores we recommend.

So relax. Here’s to easy an easy cycling shopping (and clicking) season.

RIM BRAKE WHEELSETS

 GearRecommendationBest Price
$USD
Best Price
£ / €
Comments
Easton
EA90 SL
Best Performer -
Upgrade
$727n/aHard to find in Europe
Campagnolo
Zonda C17
Best Value -
Upgrade
$385£330
€404
Zipp
303 NSW
Carbon Clincher Tubeless
Best Performer -
All Around
$3200£2175
€2679
Bontrager
Aeolus XXX 4 TLR
Best Performer -
All Around
$2400£2000
€2400
ENVE
SES 5.6
Best Performer -
Aero
$2550-
$3200
£2900
€3596
$600-$900 trade-in
credit for US
customers
ENVE
SES 3.4
Best Performer -
Climbing
$2550-
$3200
£2700
€3105
$600-$900 trade-in
credit for US
customers
Bontrager
Aeolus XXX 2 TLR
Best Value -
Climbing
$2400£2000
€2400

 

DISC BRAKE WHEELSETS

 GearRecommendationBest
Price
$USD
Best
Price
£ / €
Comments
Zipp 30 Course
Disc Brake
Best Performer -
Upgrade
$1000£593
€705
Mavic
Ksyrium Elite UST Disc
Best Value -
Upgrade
$562£449
€534


UK/EU customers
get 10% more off
with code ITK10
ENVE
SES 4.5 AR
Best Performer -
All-Around
$2550£2700
€3105
$600-$900 trade-in
credit for US
customers
ENVE
SES 5.6
Best Performer -
Aero
$2550-
$3200
£2900
€3596

 

TIRES

 GearRecommendationBest
Price
$USD
Best
Price
£ / €
Comments
Continental
Grand Prix 5000 TL
Best Performer -
Tubeless Tire
$49£43
€49
See pair prices
here for US
here for UK/EU
Hutchinson
Fusion 5 Performance
11Storm Road Tubeless
Best Value -
Tubeless
$37£34
€40

Continental
Grand Prix 5000
Best Performer -
Tubed Tire
$35£35
€40
See pair prices
here

 

GROUPSETS

 GearRecommendationBest Price
$USD
Best Price
£ / €
Comments
Shimano Dura Ace
R9150 Di2
Best Performer -
Rim Brake
Electronic Groupset
$2081£1849
€2210
Shimano Ultegra
R8050 Di2
Best Value -
Rim Brake
Electronic Groupset
$1095£999
€1159
Shimano Dura Ace
R9170 Di2
Best Performer -
Disc Brake
Electronic Groupset
$2192£2000
€2320
Shimano Ultegra
R8070 Di2
Best Value -
Disc Brake
Electronic Groupset
$1479£1330
€1589
Shimano Dura Ace
R9100
Best Performer -
Rim Brake
Manual Groupset
$1095£999
€1159
Shimano Ultegra
R8000
Best Value -
Rim Brake
Manual Groupset
$700£550
€667
Shimano Dura Ace
R9120
Best Performer -
Disc Brake
Manual Groupset
$1331£1199
€1390
Shimano Ultegra
R8020
Best Value -
Disc Brake
Manual Groupset
$849£770
€920

 

PEDALS

 GearRecommendationBest Price
$USD
Best Price
£ / €
Comments
Shimano Ultegra
PD-R8000
Recommended$132£84
€105
Speedplay Zero
Chromoly
Recommended$144£125UK - 10% off anytime
w/code ITK10

 

ELECTRONICS

 GearRecommendationBest Price
$USD
Best Price
£ / €
Comments
Wahoo BoltRecommended GPS$250£182
€223
Favero
Assioma
Best Pedal
Power Meter
$415 single
$650 dual
StagesBest Crank Arm
Power Meter
Varies by modelVaries by model
Quarq DZero
Quarq DFour
Best Spider
Power Meter
Varies by modelVaries by modelUK/EU -10% off
w/code ITK10

 

KIT

 GearRecommendationBest Price
$USD
Best Price
£ / €
Comments
Assos Equipe RS S9Best Bibs - Summer/
Late Spring
$219£175
€209
Assos TiburuBest Bibs - Fall/
Early Spring
$236£185
€221
Castelli Sorpasso 2 Recommended
Fall/Winter Bib Tights
$135£120
€146
Bontrager XXX
Road Cycling Shoes
Best Road Shoes$320£300
€330
Specialized
S-Works 7
Best Road Shoes$400£340
€370
UK/EU -10% off
w/code ITK10
Sidi WireBest Road Shoes$163-$362£149-330
€173-383
Kask
Utopia
Recommended
Aero Road Helmet
- oval-round head
$225£145
€168
POC Ventral SPINRecommended
Aero Road Helmet
- oval head
$163-
$290
£185
€221
Scott
Cadence PLUS
Recommended
Aero Road Helmet
- oval head
$120
MET
Manta
Recommended
Aero Road Helmet
- round head
$95£117-£169
€143-€202
100%
Speedcraft SL
Best Racing
Cycling Sunglasses
$116 - $146£140-£160
Oakley
Radar EV Path
Best Traditional
Cycling Sunglasses
$120-$149£80-£135
€93-€129
Oakley
Flak 2.0 XL
Best Casual
Cycling Sunglasses
$110-$148£95-£135
€110-€157

DEALS AND DISCOUNTS

Click on a store link below and enter the code at checkout:

STORE-WIDE
– 20% off on one full-price item at Competitive Cyclist. Code 12DAYSOFDEALS. Exclusions

– 10% off one-time exclusively for In The Know Cycling readers at Competitive Cyclist. Code ITKCC19. Exclusions

– 10% off anytime exclusively for In The Know Cycling readers at Tredz UK. Code ITK10. £30 minimum spend. Exclusions

– 10% off anytime exclusively for In The Know Cycling readers at Power Meter City. Code ITK10. Garmin, Favero excluded.

BIKES
– 15-40% off select road bikes and frames at Competitive Cyclist from Bianchi, Cervelo, Pinarello, Ridley, Storck, and Wilier.

WHEELS
– 30% or more off selected HED, Zipp, Easton and Mavic carbon road wheels at Competitive Cyclist. 

– Get a $600 – $900 credit toward a new set of ENVE wheels when you trade in your non-ENVE or ENVE carbon wheelset through 1/3 for US customers.  Alloy wheels also included through 12/10. Click ENVE for details.

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