THE BEST CYCLING GEAR AT THE BEST PRICES
Like the racers pictured above, the holiday shopping season invites extraordinarily high levels of attention, energy, and stress. Keeping track of all the deals and making the tough decisions on what to buy can make it feel like you’re doing a stage race that starts a few weeks before Black Friday and continues through Christmas.
Chill. Or at least, sit up for a few minutes.
All year long, I and my fellow testers are out there riding all manner of gear and kit to figure out what’s best for us and our fellow road cycling enthusiasts like you. I’m also regularly sorting through which stores have the best prices and make us the happiest shopping there.
So rather than doing the shopping stage race from hell or even a hard digital workout on your computer or phone, let me try to make this cycling shopping season a recovery day for you.
Below, you’ll see what we here at In The Know Cycling have found is the best cycling gear at the best prices from the best stores.
All you need to do is click.
Click on the gear or kit name to go to the review detailing why we recommend it.
Click on the price I’ve found is the lowest for that gear among all the stores I recommend.
Know that if you decide to click and buy that best piece of cycling gear or kit at the best price from one of the best stores, you’ll win the cycling shopping race. And that race will be over. You can go back to spending your time doing real riding and racing or at least shopping for non-cycling stuff for your family and friends.
Also know that when you make the last click to the store from this site, you’ll also be supporting In The Know Cycling and keeping us independent and ad-free as we may earn a small commission from some of the stores we recommend.
So relax. Here’s to easy an easy cycling shopping (and clicking) season.
RIM BRAKE WHEELSETS
| Gear | Recommendation | Best Price $USD | Best Price £ / € | Comments | |
|---|---|---|---|---|---|
 | Easton EA90 SL | Best Performer - Upgrade | $727 | n/a | Hard to find in Europe |
 | Campagnolo Zonda C17 | Best Value - Upgrade | $385 | £330 €404 | |
 | Zipp 303 NSW Carbon Clincher Tubeless | Best Performer - All Around | $3200 | £2175 €2679 | |
 | Bontrager Aeolus XXX 4 TLR | Best Performer - All Around | $2400 | £2000 €2400 | |
 | ENVE SES 5.6 | Best Performer - Aero | $2550- $3200 | £2900 €3596 | $600-$900 trade-in credit for US customers |
 | ENVE SES 3.4 | Best Performer - Climbing | $2550- $3200 | £2700 €3105 | $600-$900 trade-in credit for US customers |
 | Bontrager Aeolus XXX 2 TLR | Best Value - Climbing | $2400 | £2000 €2400 |
DISC BRAKE WHEELSETS
| Gear | Recommendation | Best Price $USD | Best Price £ / € | Comments | |
|---|---|---|---|---|---|
 | Zipp 30 Course Disc Brake | Best Performer - Upgrade | $1000 | £593 €705 | |
 | Mavic Ksyrium Elite UST Disc | Best Value - Upgrade | $562 | £449 €534 | UK/EU customers get 10% more off with code ITK10 |
 | ENVE SES 4.5 AR | Best Performer - All-Around | $2550 | £2700 €3105 | $600-$900 trade-in credit for US customers |
| ENVE SES 5.6 | Best Performer - Aero | $2550- $3200 | £2900 €3596 |
TIRES
| Gear | Recommendation | Best Price $USD | Best Price £ / € | Comments | |
|---|---|---|---|---|---|
 | Continental Grand Prix 5000 TL | Best Performer - Tubeless Tire | $49 | £43 €49 | See pair prices here for US here for UK/EU |
 | Hutchinson Fusion 5 Performance 11Storm Road Tubeless | Best Value - Tubeless | $37 | £34 €40 | |
 | Continental Grand Prix 5000 | Best Performer - Tubed Tire | $35 | £35 €40 | See pair prices here |
GROUPSETS
| Gear | Recommendation | Best Price $USD | Best Price £ / € | Comments | |
|---|---|---|---|---|---|
 | Shimano Dura Ace R9150 Di2 | Best Performer - Rim Brake Electronic Groupset | $2081 | £1849 €2210 | |
 | Shimano Ultegra R8050 Di2 | Best Value - Rim Brake Electronic Groupset | $1095 | £999 €1159 | |
 | Shimano Dura Ace R9170 Di2 | Best Performer - Disc Brake Electronic Groupset | $2192 | £2000 €2320 | |
 | Shimano Ultegra R8070 Di2 | Best Value - Disc Brake Electronic Groupset | $1479 | £1330 €1589 | |
 | Shimano Dura Ace R9100 | Best Performer - Rim Brake Manual Groupset | $1095 | £999 €1159 | |
 | Shimano Ultegra R8000 | Best Value - Rim Brake Manual Groupset | $700 | £550 €667 | |
 | Shimano Dura Ace R9120 | Best Performer - Disc Brake Manual Groupset | $1331 | £1199 €1390 | |
 | Shimano Ultegra R8020 | Best Value - Disc Brake Manual Groupset | $849 | £770 €920 |
PEDALS
| Gear | Recommendation | Best Price $USD | Best Price £ / € | Comments | |
|---|---|---|---|---|---|
 | Shimano Ultegra PD-R8000 | Recommended | $132 | £84 €105 | |
 | Speedplay Zero Chromoly | Recommended | $144 | £125 | UK - 10% off anytime w/code ITK10 |
ELECTRONICS
| Gear | Recommendation | Best Price $USD | Best Price £ / € | Comments | |
|---|---|---|---|---|---|
 | Wahoo Bolt | Recommended GPS | $250 | £182 €223 | |
 | Favero Assioma | Best Pedal Power Meter | $415 single $650 dual | ||
 | Stages | Best Crank Arm Power Meter | Varies by model | Varies by model | |
 | Quarq DZero Quarq DFour | Best Spider Power Meter | Varies by model | Varies by model | UK/EU -10% off w/code ITK10 |
KIT
| Gear | Recommendation | Best Price $USD | Best Price £ / € | Comments | |
|---|---|---|---|---|---|
 | Assos Equipe RS S9 | Best Bibs - Summer/ Late Spring | $219 | £175 €209 | |
 | Assos Tiburu | Best Bibs - Fall/ Early Spring | $236 | £185 €221 | |
 | Castelli Sorpasso 2 | Recommended Fall/Winter Bib Tights | $135 | £120 €146 | |
 | Bontrager XXX Road Cycling Shoes | Best Road Shoes | $320 | £300 €330 | |
 | Specialized S-Works 7 | Best Road Shoes | $400 | £340 €370 | UK/EU -10% off w/code ITK10 |
 | Sidi Wire | Best Road Shoes | $163-$362 | £149-330 €173-383 | |
 | Kask Utopia | Recommended Aero Road Helmet - oval-round head | $225 | £145 €168 | |
 | POC Ventral SPIN | Recommended Aero Road Helmet - oval head | $163- $290 | £185 €221 | |
 | Scott Cadence PLUS | Recommended Aero Road Helmet - oval head | $120 | ||
 | MET Manta | Recommended Aero Road Helmet - round head | $95 | £117-£169 €143-€202 | |
 | 100% Speedcraft SL | Best Racing Cycling Sunglasses | $116 - $146 | £140-£160 | |
 | Oakley Radar EV Path | Best Traditional Cycling Sunglasses | $120-$149 | £80-£135 €93-€129 | |
 | Oakley Flak 2.0 XL | Best Casual Cycling Sunglasses | $110-$148 | £95-£135 €110-€157 |
DEALS AND DISCOUNTS
Click on a store link below and enter the code at checkout:
STORE-WIDE
– 20% off on one full-price item at Competitive Cyclist. Code 12DAYSOFDEALS. Exclusions
– 10% off one-time exclusively for In The Know Cycling readers at Competitive Cyclist. Code ITKCC19. Exclusions
– 10% off anytime exclusively for In The Know Cycling readers at Tredz UK. Code ITK10. £30 minimum spend. Exclusions
– 10% off anytime exclusively for In The Know Cycling readers at Power Meter City. Code ITK10. Garmin, Favero excluded.
BIKES
– 15-40% off select road bikes and frames at Competitive Cyclist from Bianchi, Cervelo, Pinarello, Ridley, Storck, and Wilier.
WHEELS
– 30% or more off selected HED, Zipp, Easton and Mavic carbon road wheels at Competitive Cyclist.
– Get a $600 – $900 credit toward a new set of ENVE wheels when you trade in your non-ENVE or ENVE carbon wheelset through 1/3 for US customers. Alloy wheels also included through 12/10. Click ENVE for details.
* * * *
Thanks for reading. Please let me know what you think of anything I’ve written or ask any questions you might have in the comment section below.
If you’d like to stay connected, use the popup form to get notified when new posts come out and click on the icons at the top to follow us on Twitter, Facebook, Instagram, and RSS.
This site is independent, ad-free, and reader-supported. When you buy through links on our site, we may earn an affiliate commission that helps us cover the expenses to bring reviews like this one to you. Read more about us.